Belgian Business Culture - Tips for Business Travelers

Belgian business culture is quite formal, and meetingsthe initial meeting, which is primarily for building a
are well structured and focused. You should prepareworking relationship. Some initial small talk is often used
thoroughly, make appointments at least a week into help establish trust. Don't over-emphasize your
advance, and distribute an agenda if you are theachievements or experience, as self-importance is
organizer. Business practices are a bit less formal anddisliked here.
hierarchical among Flemish-speakers compared withBusiness negotiations are often held over lunch or
French-speakers.dinner, but towards the end of the meal, following more
Punctuality is highly valued, so arrive in good time. Togeneral conversation. If dining with your Belgian
address your contacts, use Mr, Mrs or Miss in Flemishbusiness contacts, wait for someone to make a toast
or German-speaking areas, and Monsieur, Madame orbefore you start your drink.
Mademoiselle for French speakers. It is unusual to useBelgians are receptive to new ideas, but
first names in business. English is often used fordecision-making can be a meticulous and slow
meetings if different language speakers are present.process, and a range of parties including trade unions
Business cards are exchanged at the initial meeting.may have to be consulted. At the same time, your
Business attire is quite formal, with good quality suitscontacts will expect a prompt response to any
being the norm for both men and women. Belgiansrequests, and deadlines are taken seriously.
have a good dress-sense, and sometimes judgeGifts are not usually given in business in Belgium, but a
people on the quality of their clothing.small, good quality gift is appropriate if you are invited
Sometimes, negotiations are not conducted until afterto someone's home.